marketing brochure content that exudes credibility, warmth and personality
Your brochure has a pretty tough job on its hands.
Let's imagine it's a cupcake. The icing looks delicious - beautifully decorated, soft and with a divine smell. You can't wait to sink your teeth in and taste comforting vanilla, or maybe red velvet, zingy lemon or chocolate. But then you take a bite.
It's totally lacking in taste. And, it's dry. You put it down and vow never to eat that sort of cupcake again.
As well as looking great, with beautiful design and branding, your brochure needs to deliver on the inside.
Admittedly, some industries are conventionally seen as a little dry. But with carefully considered content, your marketing brochure can position your business in a refreshingly different light. When I write marketing brochure content, I promise the following:
words that clearly convey exactly how your product or service benefits your dream customer
your niche will shine through
your reader will understand your brand's personality
your brochure content will clearly set you apart from your competitors
a refreshingly different tone that conveys your expertise, experience and credibility
Need to update your marketing materials for your next trade show?