Your brochure has a pretty tough job on its hands.  

 

Let's imagine it's a cupcake.  The icing looks delicious - beautifully decorated, soft and with a divine smell.  You can't wait to sink your teeth in and taste comforting vanilla, or maybe red velvet, zingy lemon or chocolate. But then you take a bite.

 

It's totally lacking in taste. And, it's dry. You put it down - what an underwhelming experience.

 

As well as looking great, with beautiful design and branding, your brochure needs to deliver on the inside.  

 

Admittedly, some industries are conventionally seen as a little dry.  But with carefully considered content, your marketing brochure can position your business in a refreshingly different light. When I write marketing brochure content, I promise the following: 

   

• words that clearly convey exactly how your product or service benefits your dream customer

• your niche will shine through

• your reader will understand your brand's personality

• your brochure content will clearly set you apart from your competitors

• a refreshingly different tone that conveys your expertise, experience and credibility 

 

Need to update your marketing materials for your next trade show?